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The short explanation of this alert was:

“The wars of the 21st century will be fought over water.” —Ishmael Seragedlin, former vice president of the World Bank

Coke is expanding aggressively into the bottled water industry. Through water depletion, pollution, and price gouging, Coke’s practices threaten water supplies around the world. Coke is dramatically depleting groundwater in India with little regard for the impact on communities. In rural India, when wells dry up or water is diverted from irrigation to a Coke factory, people’s lives are put at risk.

Coke must stop stealing water from local communities. For starters, the soft drink giant must:

  • Never reopen its plant in Plachimada,
  • Close its plant in Mehdiganj, and
  • Pay back affected communities for the damages it’s inflicted.

Send the following email to Coke CEO Neville Isdell.



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