What’s at Stake?

* Ads do not disclose that more than one-fourth of bottled water sold in the U.S. comes from municipal sources, just like tap water.

* Pepsi’s Aquafina label features a beautiful picture of a snow-covered mountain, even though Aquafina is filtered municipal tap water.

* Bottled water corporations spent $158 million on advertising in 2005, promoting bottled water as better than tap water and undermining confidence in our public water systems.

* Bottled water corporations are changing the way people think about water. Today, three of four Americans drink bottled water, and one in five drink only bottled water.